# Market Condition

## Global Diamond Market

![](/files/6k6PpiSmpgHKqFT9DLVW)

* The global diamond market scale was valued at $87.11 billion in 2018 and is expected to grow at an annual average of 3.0% during the period from 2019 to 2030. The United States has the largest market share in the world and has grown from 42% to 48% until 2014.
* With the growth of the middle class and high net assets households in China and India, it is expected to increase positive long-term demand (Middle-Class Standard: In China, annual disposable income is $15,000 \~ $45,000. In India, $10,000 \~ $25,000 defined as the household).
* The long-term expectation of real GDP and PDI is positive; both are expected to grow by 3% annually despite the COVID 19 situation.

## Major Diamond Distribution Business Condition

### Annual Production, Million Carat

![Sources: Company data; Kimberley Process; expert interviews; Bain & Company](/files/Mcx99NNs7P4sr4iW9VBb)

* Diamond production has declined by about 5% after the definite point has been put in 2017, and has drop around 20% by 2020.

### World Wide Diamond Sales (including inventory sale) by producers, Billions of Dollars

![Sources: Company data; Kimberley Process; expert interviews; Bain & Company](/files/F61osOSDfN6rZfqQeS6A)

* Diamond sales has been declined due to COVID 19 – 33%

## Distribution Structure & E-Commerce Market Trend

### Diamond Distribution Structure

![](/files/YYaC4aWP89CKJeS9RMlC)

* It is a very complicated process to get a diamond into customers’ hands. After the gemstone is collected, it will be processed into a diamond by the polishing company. It will be only passed to consumers’ hands through the intermediate collector → dealer → wholesaler → retailer.

### Trend of E-Commerce

![](/files/pnqWzeNQsk3Gp5G1tgHV)

* The E-Commerce market of diamond increased significantly in 2020 due to COVID 19.


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