Market Condition

Global Diamond Market

• The global diamond market scale was valued at $87.11 billion in 2018 and is expected to grow at an annual average of 3.0% during the period from 2019 to 2030. The United States has the largest market share in the world and has grown from 42% to 48% until 2014.

• With the growth of the middle class and high net assets households in China and India, it is expected to increase positive long-term demand (Middle-Class Standard: In China, annual disposable income is $15,000 ~ $45,000. In India, $10,000 ~ $25,000 defined as the household).

• The long-term expectation of real GDP and PDI is positive; both are expected to grow by 3% annually despite the COVID 19 situation.

Major Diamond Distribution Business Condition

Annual Production, Million Carat

Sources: Company data; Kimberley Process; expert interviews; Bain & Company

• Diamond production has declined by about 5% after the definite point has been put in 2017, and has drop around 20% by 2020.

World Wide Diamond Sales (including inventory sale) by producers, Billions of Dollars

Sources: Company data; Kimberley Process; expert interviews; Bain & Company

• Diamond sales has been declined due to COVID 19 – 33%

Distribution Structure & E-Commerce Market Trend

Diamond Distribution Structure

• It is a very complicated process to get a diamond into customers’ hands. After the gemstone is collected, it will be processed into a diamond by the polishing company. It will be only passed to consumers’ hands through the intermediate collector → dealer → wholesaler → retailer.

Trend of E-Commerce

• The E-Commerce market of diamond increased significantly in 2020 due to COVID 19.